American Political System Essay Example | Topics and Well Written Essays - 750 words

American Political System - Essay Example The Affordable Care Act is said to help ensure that the citizens are in charge of their health care. The Act highlights a patient’s bill of right that states that every American is flexible, and stable in identifying the needs arising from their health. The Act though ignores the crucial issue of health care cost attainments. It is said to be an affordable act but the American patients have to incur a lot to attaining health insurance and cannot attain any treatment without having paid all premiums. Difficulties experienced in the application of Civil Rights in the South The civil rights Act was developed by Kennedy in 1875. Its main aims were to address the issues of discrimination based on color, sex, race, religion and origin, the application of the voters and their requirements and the freedom to access public facilities, work places and schools. Despite this, the bill was faced by a number of controversies that delayed its immediate applicability. But first, the fact that it did not include a number of vital provisions as stated by some of the civil rights leaders, which included terminating the discrimination experienced in private sectors, providing protection against brutality brought out by the police, and creating a department to enhance justice among all citizens disregard less of position or wealth, the bill failed to be passed. In addition, President Johnson said that the bill created a division and stimulated long-term differences in the political support between the North and South.

Use of Fear Appeal Messages in Advertising Essay

Use of Fear Appeal Messages in Advertising - Essay Example A harmonious and catchy tune ensures that the brand remains synonymous with people’s wishes and desires of the product that is being discussed. It also guarantees that it remains close to their heart and thus associations are built with the brand whenever there is some form of linkage with the brand in one way or the other. Another effect that can be had from these messages is that they build a solid and heart warming relationship with the consumers and the rapport is rock solid when it comes to the potential users of the brand. The message is a significant milestone in the marketing communications philosophy. This dissertation aims to investigate the basis of the research aspects related with fear messages that are incorporated into the advertising world of today and how they connect with the target and potential audiences on a one to one level. It will study the shock form of advertising and thus would look to manifest the basis for its plus points as well as the downsides. This is done so as to find a common ground that needs to be reached in order to meet a point of significance for the fear messages that are being published in different media vehicles and types. This would assist everyone related with the research of such messages on a global level and hence a lot of incentives could be drawn up for brands and/or organizations. These brands and/or organizations are the ones considering these people are thinking on the lines of investing on fear form of messages for the particular brands and/or organizations. Also, the ethical and moral constructs would be discussed so as to give the other side of the picture – a side taken by the societal norms, values and belief hierarchy. The conclusions and recommendations that could be drawn from the analysis of the research done on the fear aspect of messages in advertising is that they are beneficial for the brands and/or